Airtable gifted branded Apple AirPods as high-end swag for user champions
Zoelle Egner · Lessons from Airtable’s unconventional growth strategy | Zoelle Egner · Jan 29, 2023 · at 48:37
Zoelle Egner, early growth lead at Airtable, discusses unconventional word-of-mouth marketing tactics used during Airtable's early growth.
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“The other one that we did related to this, Champions at Scale, was we spent a hilarious amount of money on really fancy swag. I know this sounds silly, but like branded AirPods level of fancy swag.”
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