Chrysler classified the PT Cruiser as a truck to bypass fuel standards
Alistair Croll · Just evil enough: Subversive marketing strategies for startups | Alistair Croll · Nov 3, 2024 · at 1:06:06
Alistair Croll discusses ethical boundaries in subversive business tactics and cites Chrysler's regulatory classification of the PT Cruiser as an example of gaming the system.
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“Every car manufacturer has to meet fuel efficiency standards for its car line and its truck line. And it turns out that Chrysler's trucks were terrible on fuel. So what happens is the automakers decided they would make this terrible little car called the PT Chrysler. That's technically a truck, according to like the definitions of a flatbed truck. And like there's certain things about it, removable backseat or something. I don't remember it is, but what it did is it brought the average fuel consumption of Chrysler's truck line below the federal guidelines so that it could continue to sell bad trucks.”
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