Vohra: Business software should be built using game design principles
Rahul Vohra · Superhuman's secret to success | Rahul Vohra (CEO and founder) · Mar 23, 2025 · at 59:58
Rahul Vohra, founder and CEO of Superhuman and former game designer, explains why enterprise software benefits from game design principles.
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“Well, I strongly believe that we should make business software like we make games because when we make products, like we make games, people find them fun. They tell their friends, they fall in love with them.”
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“And I'd say the second thing is to get to products market fit. You have to deliberately not act on the feedback of many of your early users.”
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“And that's the problem with rewards is they just massively undermine intrinsic motivation. And that's why gamification doesn't work. And when gamification does work, it's because the underlying experience was already designed like a game.”