Baxley: Companies cannot graft design culture on after founding
Bob Baxley · 35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley · Jun 12, 2025 · at 14:34
Design leader Bob Baxley discusses how executive candidates should evaluate whether prospective companies have an authentic design culture.
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“I've, I actually have never seen a company that grafted design on after the founding. So I've seen lots of, I could name lots of companies that I think are kind of design led, not always designer led, but design led or design centric, but I've never seen somebody grafted on after the fact it's there at the beginning in the root DNA or it doesn't exist.”
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