Dicks: Using nostalgia demonstrates company expertise and reliably adds humor
Matthew Dicks · How to tell better stories | Matthew Dicks (Storyworthy) · Dec 15, 2023 · at 56:25
Storytelling master Matthew Dicks explains to Lenny Rachitsky how businesses can use historical perspective in pitch narratives for credibility and comedic effect.
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“It's relevant to talk about the past as a company to demonstrate your expertise in your field. To understand that we know the market backwards and forwards for the last 50 years. We have expertise, and we can demonstrate it by telling a story, right? So that's the power of nostalgia, and we can use that all the time in business to make people laugh.”
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