The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 1 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Berkshire Missed Google Despite Seeing GEICO's $10 Ad Clicks Work
“We were paying 10 dollars a click for something that had a marginal cost to Google of exactly zero. And we saw that the ads were working for us. We could see at Geico how well Google advertising worked, and we just sat there sucking our thumbs.”