Mateschitz actively rejected profit maximization as a company's primary goal
David Senra · Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz · Apr 20, 2024 · at 50:49
Host David Senra explains Red Bull co-founder Dietrich Mateschitz's unconventional corporate philosophy and motivation.
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“If someone says to him that the primary goal of a company is to maximize profit, he simply declares that to be incorrect. He thinks longer term and more broadly than his competitors. I just don't believe everything I learned at business school. He has repeatedly said. He never tires of emphasizing that money was never his main motivation for starting his own company. Rather the driving forces were longing for freedom and independence, as well as finding joy in the work.”
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