90% of police agencies testing free Glock samples ultimately bought them
David Senra · The Biography of The Founder of Glock · Mar 26, 2024 · at 26:30
David Senra details Glock's law enforcement sampling strategy and its conversion rate across US police agencies in 1986.
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“More than 1000 requests for free samples of law enforcement agencies in 1986 alone. Glock would send the guns for free, said, hey, if you want to keep them, just send us a check, and the check, the price would be heavily discounted because Glock knew that the U.S. Gun buying population is just going to copy what the law enforcement in the army has. Nine out of 10 of the recipients eventually sent a check saying that they would like to keep the guns.”
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