The Eternal Pursuit of Unhappiness by David Ogilvy

“Shake Shack is now, you know, a four and a half billion dollar company today, and started off as a hot dog cart in a park in New York City.”

“We have a habit of divine discontent with our performance. It's an anecdote to smugness. So that idea is that you're always slightly discontent with the quality of your work, the quality of your company. You're always constantly trying to prove it.”

“Most companies have a tyranny of politeness, which means we just lie to each other. We want to have a culture of candor.”

“In the absence of courage, nothing worthwhile can be accomplished. That's because anything on the cutting edge needs to be constantly fought for and defended.”

“Trust is one of the greatest economic forces on earth.”

“Take one idea that you use in your career, and the return is a thousand times that.”

“If you asked an oracle the secret to doing great work, and the oracle had to reply with a single word, my bet would be on curiosity.”

“The quality that we all share is that we love what we do. We absolutely love it. And it's a pure love. It's not the fame. It's not the money. It's not even the championships. It's loving what we do, and we do it all the time. We study all the time, and as a re…”

“He's the best writer I've ever read for the podcast, by far.”

“If I have to choose between agreement and conflict, I'll take conflict every time. It always yields a better result.”

“All of our finest thoughts and best ideas are not the work of the logical mind, but gifts from the unconscious.”

“I have come to the conclusion that the top man has one principal responsibility. To provide an atmosphere in which creative mavericks can do useful work. To be successful, you must, out of necessity, accumulate a group of creative people. This probably means a…”

“Big companies are not hiring nonconformist dissenters and rebels.”

“The notion that bureaucratic sausage factories pumping out fodder for meetings will solve problems is ludicrous. Bureaucracy has no place in an ideas company.”

“Dogged determination is often the only trait That separates a moderately creative person from a highly creative one. That's because great work is never done by temperamental geniuses, but by obstinate donkey men.”

“If you could only read one of them and shame on you if you only read one of them. But if you can only read one of them, my number one recommendation would still be James Dyson's autobiography Against the Odds.”

“Steve Jobs, right before he died, he said his favorite quote of all time was that quote by Aristotle where he says, we are what we repeatedly do. Excellence then is not an act, but a habit.”