Mr Beast's Leaked Memo

“I think that's why you find in people that reach the top of the profession, they have this historical database they can draw in, draw from in their head. It's exactly why Sam Zell and Charlie Munger spent so much time reading and studying history.”

“He says, if you know your business from A to Z, there's no problem you can't solve.”

“He always said that if there were 12 steps in a deal, the whole thing depended on just one of them. The others would either work themselves out or were less important.”

“That it's better to have no experience than bad experience. Better to have no habits than bad habits.”

“99% of movies or TV shows would flop on YouTube. On top of that, they would be wildly unprofitable, have no flexibility in long lead times that can't adapt to trends.”

“A's hire A's. B's hire C's. So the first B you hire takes the whole company down.”

“Anytime we do something that no other creator can do that separates us in their mind and makes our videos more special to them.”

“If you ask somebody to do something and you don't follow up and then they don't do it, you can't just say, oh, well I did my job. No, the job is the result. The job is not asking it to be done. The job is getting it done.”

“Do not just tell people on your team or me why something is good. It is infinitely more valuable to tell us why it's not good. And what you could say here is really just tell us the bad news because the good news takes care of itself.”

“The lower the form of communication, the more miscommunication you will face. As I'm typing this to you have no idea if I'm laughing, smiling, happy, mad, or sad. You can't read my body language or my face, and because of that, it's not guaranteed that you'll …”

“Written communication also does not constitute communication unless they confirm they read it.”

“Every veteran here has cost me a million dollars at one point or another, and you can go ask them yourself if I ever held it over their heads.”

“Consultants are literally cheat codes. Need to make the world's largest slice of cake? Start by calling the person who made the previous world's largest slice of cake. He's already done countless tests and can save you weeks worth of work.”

“Because I've spent almost a decade of my life hyper obsessing over YouTube, I can show a brand new creator how to go from a hundred subscribers to 10,000 in a month. On their own, it would take them years to do it.”

“Steve said this brutally brilliant, insightful thing. He said, no, Johnny, you're just really vain. You just want people to like you. I'm surprised at you. I thought you held the work up as the most important, not how you believe you were being perceived by ot…”

“I have zero issues throwing away a multimillion dollar video. If I don't think it's up to my standards”

“If one is watched just a minute and a half longer on average, 90 seconds, 92nd difference at this scale gives you eighty million views.”

“If you've seen every video we've made since ten million, then you will have a lot more context and information that others don't, and it will make you that much more valuable.”

“It's nearly impossible to overpay for talent. Meaning somebody is the best in the world at what they do. Think about Steve jobs. What Steve jobs said earlier in some fields, the best person is not twice as good. There is a hundred times as good.”